Pioneer's New Mixtrax Technology Puts a New Spin on the Music Experience
Pioneer has launched MIXTRAX, a proprietary technology that creates a nonstop mix of an entire music library to create a club-like atmosphere. Designed for music lovers and avid club goers, MIXTRAX takes the music from an iPhone, iPod, USB, SD device and plays it back with added transitions and effects creating a virtual DJ in selected Pioneer products. Derived from Pioneer's experience in developing world-renowned professional DJ products, MIXTRAX is implemented in a variety of worldwide Pioneer car audio products and STEEZ products designed for the dance community.
“Music is an integral part of our lives; we take pride in grooming and housing the finest DJs in Asia. Pioneer’s MIXTRAX technology marries the joy of listening to good music with people’s passion of creating their own unique mix of music. Listeners will get to enjoy the same high level of energy and non-stop mixes they would hear in a club, only now they get to be their own DJ,” said Mr. Masayoshi Ishikubo, Senior General Manager of Pioneer Electronics AsiaCentre.
Pioneer’s MIXTRAX technology transforms a consumer’s music library into customizable tracks that can be processed by selected Pioneer products. Using Pioneer’s free MIXTRAX music management software, the user’s entire music collection is analyzed and various musical attributes including tempo and beats per minute (BPM) are identified. The software then tags each song and creates an assortment of playlists categorized in different genres and musical styles such as Beat, Chill, and Thump. The advanced analysis of the software identifies the best transition points of each song in the music library and seamlessly mixes and blends the tracks together, much like a DJ performing live.
In addition, the Mix Style can be selected between Active, Standard and Simple, adjusting the intensity of the effects and transitions used, as well as the duration of each track within the mix. The custom MIXTRAX playlists can be transferred to a USB or SD memory device (not included with the product) and played through an assortment of Pioneer in-car Audio Video products and STEEZ products, as well as transferred directly into STEEZ products for playback. Pioneer’s in-car Audio Video receiver takes advantage of its large LCD touchscreen by animating the album art of the track playing in time with the mix, creating a truly unique in-vehicle music experience.
In order to facilitate easy use of MIXTRAX, a simpler version of the technology called MIXTRAX EZ is built-in to several Pioneer in-dash products for both in-car CD receivers and in-car Audio Video receivers. Featured in new in-car CD receivers, three types of DJ-style transitions (Flanger, Echo and Crossfade) and six sound effects (Backspin 1 and 2, Echo, Trans, Roll and Scratch) are automatically added between songs for a nonstop, continuous listening experience.
The in-car CD receivers are also designed to be aesthetically pleasing to the eye, with the illumination buttons and display changing colour with the pulsating beats. There are two modes of illumination (defeatable), each with six colour patterns, creating different light effects to give users an astounding visual experience while enjoying their very own DJ mix.
MIXTRAX comes with the DEH-5450SD, DEH-6450BT and AVH-P8450BT.